Apostrophe or inch mark?

April 1, 2009

Basic CMYK

To all graphics designers out there: PLEASE USE THE APOSTROPHE and THE FEET MARK CORRECTLY. Nothing is more annoying than to see a beautiful logotype with a feet mark faux pas.

I admit it, some typefaces make it hard to distinguished the inch & feet marks from the apostrophe & quotes, but there’s always a difference. Look for it, understand it, study it. If you can not find the difference, then maybe use a different typeface.

For more info, click here, or here, or here.

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