Brand “Frags

March 16, 2010

The following quiz is taken from an article found @ Issue Magazine. (@ Issue. The Journal of Business & Design. Volume 8 no. 1)

Brand “Frags”

In 1984 design planner and theorist Jay Doblin of the respected Doblin Group noticed how brands have become paramount to corporate identity in the minds of consumers. To illustrate the power of effective brands, Doblin created a quiz out of fragments of national and global logos, which he flashed on a screen a few seconds at a time. Doblin called the quiz “Frags.” Here we’ve updated Doblin’s 28-year-old quiz with some contemporary logos. See if you can name the brands based on the close-up portions shown. You will probably be surprised by how many you can identity — a compelling argument for why distinctive graphic branding, applied often and consistently is key to a strong identity program.

Note: I have updated some of the logos found on the @ Issue “Frags” quiz. Also, if you do not have copies of @ Issue Magazine, I strongly suggest you get some. Extremely informative and very well designed.

To get a larger view of this quiz, click on the image.


Go bananas

February 5, 2010

Chiquita banana brand identity has gone through some changes. Check out this interview done by the folks over at Design Related. UPDATE! Steve Stevenson alerted me to this. Happy now?

Logo history

February 3, 2010

Here’s an interesting website about the history of some of the most famous logos. Good read.

Decoding Design: Understanding and Using Symbols in Visual Communication is wonderful book written by Maggie Macnab. In it, she aims to shed light to the hidden meanings and symbols found in corporate logos and everyday designs.

From the Amazon website: “The relevance of shapes, numbers and symbols in communication is timeless. Designers and others who need to know the symbolism behind the shape and symbols they use will find this book indispensable. Decoding Design integrates design with other disciplines and genres, such as philosophy, math and physics, for a holistic and worldly presentation of ideas.

Our complex world is comprised of a handful of some very simple patterns. Patterns are made of basic shapes. These shapes have found their way into human design since the beginning of our time because they tell an eternal tale in a glimpse and their structure instructs about our connection to the universe. Symbols are intuitive and immediate. Design that references these symbols creates an immediate relationship with the viewer and that is what this book is all about.

Decoding Design reveals how common symbols resonate at a gut level. Readers will find deconstructions of famous logos and examples of variety of different designs that effectively use symbols, patterns and shapes to convey greater meaning.”

If you are at all interested in symbolism and graphic design, I urge you to pick up with book.

I *heart* NY and Milton Glaser

September 18, 2009

The great Milton Glaser talks about his iconic, ubiquitous I LOVE NEW YORK logo. Click here to view the full video.

Picture 2

Thanks to LogoDesignLove for the post and to bigthink for the vid.


September 16, 2009

This website is in Russian (I presume) so good luck navigating through it. Still, browse around it and look at some of his logo work. Stefam Kachev. Thanks to SwissMiss for the post.


Floating Logos

March 25, 2009





I find this series of photos very interesting. It’s funny how often we take some of these signs for granted, letting them blend themselves into the every-day landscape. Photographer Matt Siber has captured something very familiar to us, yet extremely peculiar.

Thanks LOGO DESIGN LOVE for the post and much thanks to photographer Matt Siber for this unique look